Cove Bikes were an integral part of the rise in North Shore style mountain biking, with big drops and gnarly styling and the iconic wooden slat elevated platforms. They declined in popularity in the late 2000’s. By the time they released all new frames with updated geometry, people were talking about them in the past tense. Working with UK Distributor of Cove I produced a set of images that would be used to raise awareness of the brands re-birth. The following images were used across social media channels, the company blog and a newsletter campaign constructed by me.